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I shared this with 166 subscribers and made $492 in the first month. I made this book free as well but with a twist вЂ“ I let people contribute as much or as little as they want to my creative work. In 2013, I released my second book, Notes From Seth GodinвЂ™s Revolution Conference.

I had no audience, so I decided to give the book away free in exchange for people signing up for my newsletter. I wrote and published my first book, The Art of Instigating, shortly thereafter. No other service (not even social media) is as personal as email, and if done right, you'll sell way more books through email than you could any other way. Moreover, email is the fastest, cheapest, most powerful way to engage with your readers at scale. With an email list, you can promote and share new ideas, products, and services and then direct readers to a place where they can make the purchase (Paypal, Gumroad or Amazon). So if you can't use Amazon to market your books, what can you use? The Ultimate Book Marketing Channel You've probably heard the philosophical question: 'If a tree falls in the forest and no one is there, does it still make a sound?'ДЇor self-published authors, it's more like 'If a book is published on Amazon and nobody knows about it, is it really for sale?'Д«y itself, Amazon is not a sales strategy. Putting a book on Amazon allows you to 'harvest demand' but it doesn't create it. With very few exceptions, Amazon is a sales channel, not a marketing channel. If the answer is Amazon, you're missing half the equation (and youвЂ™re probably one of those unfortunate people selling less than 100 copies of your book a year). So back to you, the author with a book worth selling. Sales channels harvest demand.' Why Amazon is Not a Sales Strategy HereвЂ™s how one Quora user defined marketing vs. In this case, any one of these outlets would actually complete the sale.

This could be Amazon, or your website if youвЂ™re selling via Gumroad, or a third party website where you can buy the product. Instead, the advertising, if done right, will point the listener to the right place to purchase. So you might pay forВ advertisingВ on a podcast, but you won't sell the product on the podcast. Done the right way, they put the appropriate product in front of the appropriate audience (this is a billion dollar industry, so you can be sure they're getting better at this every day).ДЄ sales channel lets you turn this awareness into a sale. Any of these can be used to market a product.

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Podcast, radio, tv or magazine advertising blogging or guest posting billboards, sponsors, etc. Book Marketing and Sales Channels DefinedДЄ marketing channel is any avenue or outlet that lets you promote a message to your target market. The second part is all about developing the right marketing and sales channels. The first part of this is a personal issue - are you capable of writing a book worth reading? For the purposes of this guide, I'm going to assume you are.

They have aВ way to get theirВ book worth selling in front of people who want to read it, a way to sell it to them at a price they're capable of paying and at a price that doesn't put them inВ the red.

The reason they're successful where most authors fail isВ because of two reasons: Many make decent incomes this way, tooВ (from $20,000 to $100,000+ per year). I do it, as do many of the authors I work with and publish. Making money from your writing is not impossible.

#GET ON MAILING LISTS FOR FREE ITEMS HOW TO#

Well, maybe notвЂ¦ How to Make a Living Killing from Self-Publishing If youвЂ™re a self-publisher, time to throw in the towel then, right? The correlation is pretty clear: if you can't sell 100 copies of your book in a year, you probably won't be cracking $500 in annual income from your writing, either. In other words, 4 out of 5 books wonвЂ™t even hit triple digit sales in a year. This makes sense when you consider that 80% of books tracked by Nielson Bookscan sold fewer than 99 copies in 2004. ThatвЂ™s not even enough money to pay for a single monthвЂ™s rent in most major cities. Fact: 1/3rdВ of all self-published authors earn less than $500 a year from their publishing efforts.

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